Investment Highlights: Hunters Lodge – Ripley, TN
Hunters Lodge is an independent 39-key hotel (including 2 keys used as a manager’s apartment) located on U.S. Highway 51 in Ripley, TN. It presents a compelling value-add opportunity in a stable market supported by key regional drivers. With recent capital improvements, proximity to Ford’s BlueOval City and TVA’s Lagoon Creek Peaking Facility, and a high-margin, low-complexity operating model, the property is well-positioned for performance optimization.
The property is a strong candidate for conversion to either America’s Best Value Inn by Sonesta (ABVI) or Super 8 by Wyndham, two nationally recognized brands with growing market share in the economy segment.
ABVI by Sonesta offers access to Sonesta’s global reservation system, the Sonesta Travel Pass loyalty program, and national marketing support—enhancing visibility, RevPAR, and traveler trust.
Super 8 by Wyndham is one of the most established and widely recognized economy hotel brands, providing strong OTA placement, access to Wyndham Rewards, and broad distribution through Wyndham’s global booking infrastructure.
Franchise affiliation with either brand enhances operational performance and guest reach, supports higher ADR potential, and strengthens resale value—making this a strategic upside opportunity for investors.
Prime Highway Visibility
Located at 765 U.S. 51 N, the hotel benefits from exposure to over 18,000 daily vehicles. U.S. 51 links Ripley to Memphis (55 miles south) and BlueOval City (~45 minutes), making it a practical choice for business and leisure travelers. Ongoing U.S. 51 infrastructure upgrades enhance regional connectivity.
BlueOval City Catalyst
Ford’s $5.6B BlueOval City EV manufacturing campus, ~45 minutes away, is set to create 30,000+ regional jobs with production starting in 2025. Hunters Lodge is well-positioned to serve contractors, suppliers, and technicians, driving midweek and extended-stay demand if occupancy is optimized.
Stable Market with Regional Opportunities
Ripley’s economy, anchored by manufacturing and retail, is stable but faces challenges like population decline and low household income. Regional developments, including BlueOval City and U.S. 51 upgrades, bolster business travel demand, while Fort Pillow State Park and the Alex Haley Museum contribute modest tourism. Strategic management can leverage these factors to boost performance.
Recent Capital Improvements
Key upgrades minimize near-term capex and enhance competitiveness:
2022: New roof and tankless water heater.
2023: $50K for 16 guestroom renovations.
2024: $150K for remaining guestrooms, hallway carpets, paint, bathroom tiles, laundry room, and exterior walkways.
Suresh Patel
Moon Realty USA, LLC
