DEMOGRAPHIC & MARKET DEMAND
• High population of seniors (typically 75+ years old)
• Strong median income and home values(ability to afford care)
• Demand-supply gap (few existing facilities or long waitlists)
• Proximity to adult children who may be decision-makers
LOCATION & ACCESSIBILITY
• Close to hospitals, medical offices, and pharmacies
• Near grocery stores, shopping centers, and entertainment
• Easy access via main roads and highways
• Public transportation availability for residents and staff
WORKFORCE AVAILABILITY
• Access to caregivers, nurses, and support staff
• Competitive labor market with reasonable wages
• Nearby public transportation for employees
COMPETITION & REFERRAL SOURCES
• Limited direct competition within a specific radius
• Proximity to hospitals and physicians who can refer residents