6174 US Highway 14
Arena, WI 53503

6174 Highway 14 in Arena, Wisconsin offers a rare development opportunity along a prime regional connector corridor linking Madison, Dodgeville, and Spring Green. Spanning approximately 7.67 acres, this highly visible corner parcel boasts excellent Highway 14 frontage with an average daily traffic count of 7,200, ensuring strong exposure for future commercial uses. Zoned B-2 Business Highway, the site is equipped with private well, septic, and utilities, providing flexibility for a wide range of permitted uses such as auto dealerships, convenience stores, hospitality concepts, medical facilities, and franchise drive-thru operations. Existing structures—including a bar and grill, a residence, and outbuildings—are sold as-is and considered incidental to the land value. The property’s strategic location near popular attractions like American Players Theatre, Taliesin, and House on the Rock positions it to capture regional tourism traffic. With the ability to subdivide for additional opportunities and capitalize on long-term highway exposure, this parcel is ideal for owner-users or branded operators seeking scale and visibility in a growing market. Offered at $2,000,000, this is a premium investment for those focused on redevelopment potential.