The Howe Avenue Corridor in Sacramento offers a highly attractive environment for businesses due to its central location, strong connectivity, and diverse economic base. Positioned between key regional freeways, including U.S. Highway 50 and Interstate 80, the corridor provides convenient access to downtown Sacramento, East Sacramento, Arden-Arcade, and the greater metropolitan area. This accessibility supports efficient employee commutes, customer reach, and logistical operations.
The corridor benefits from a well-established mix of office, retail, medical, and service-oriented businesses, creating a dynamic commercial ecosystem. Nearby amenities such as shopping centers, restaurants, financial institutions, and professional services enhance daily convenience for employees and clients alike. Proximity to major employment centers, hospitals, and government offices further strengthens the corridor’s business appeal.
Howe Avenue also offers a diverse and stable customer base drawn from surrounding residential neighborhoods, colleges, and employment hubs. The area’s ongoing reinvestment and redevelopment efforts contribute to improving infrastructure, streetscapes, and property values, making it increasingly attractive for long-term business growth. Combined with Sacramento’s business-friendly climate, competitive operating costs, and access to a skilled regional workforce, the Howe Avenue Corridor stands out as a strategic and desirable location for businesses seeking visibility, accessibility, and sustained opportunity.
The surrounding area’s strong concentration of students and high-income earners creates a uniquely advantageous market for businesses. A heavy student demographic provides a steady, recurring customer base with consistent daily activity. Students drive demand for food and beverage, retail, personal services, technology, fitness, entertainment, and flexible work or study spaces. Their presence also fuels extended hours of activity, increased foot traffic, and strong adoption of new brands, digital services, and trends, making the location ideal for businesses seeking engagement and visibility.
“At the same time, the area’s high-income earners add significant purchasing power and long-term stability to the market. These consumers support premium goods and services, professional offerings, healthcare, dining, and lifestyle-oriented businesses. Higher disposable incomes translate into larger average transaction values, customer loyalty, and sustained demand even during economic fluctuations.
Together, students and high-income professionals create a balanced and resilient customer base. Businesses benefit from both high transaction volume and strong spending capacity, as well as demand that spans weekdays, evenings, and weekends. This demographic mix supports a wide range of business models—from value-driven concepts to upscale offerings—while providing growth potential, brand exposure, and long-term revenue sustainability.
Daniel Mueller
Century 21 Select Real Estate Inc.
