| Winona serves as the primary population and employment center for Winona County and surrounding Southeast Minnesota communities |
| Anchored by Winona State University and Saint Mary’s University, supporting a stable student and professional population |
| Area includes strong presence of healthcare, education, manufacturing, and river-based commerce employers |
| Stable year-round population supplemented by students, regional commuters, and visitors |
| Household incomes support discretionary retail spending relative to peer non-metro Minnesota markets |
| Consistent visitor traffic tied to river tourism, collegiate activity, healthcare services, and regional events |
Jason Piazza
WeCann
