400 Reid Street (Reid Street Crossing) is a prominent mixed-use retail / office property located in downtown West De Pere, immediately adjacent to St. Norbert College. Built in 2001, the building features approximately 37,938 square feet of gross leasable area, with a parking ratio of about 3.72 spaces per 1,000 SF.
Key Highlights & Features:
Prime pedestrian market & campus adjacency — Directly across from St. Norbert College, this location benefits from consistent foot traffic and student / faculty activity. High visibility & traffic counts — The property fronts Reid Street (11,000 VPD) and is also adjacent to Main Street (12,000 VPD) corridors. Storefront retail / office flexibility — Suites can be tailored for retail, service, or professional office uses within the center.
Parking & Ease of Access:
Doorside / curb parking along Reid, plus an on-site parking lot.
Well established neighborhood retail hub — The center is surrounded by restaurants, services, shops, lending enhanced synergy for tenants.
Ideal Tenant Types
Retail boutiques or specialty stores
Café / coffee / small-plate dining
Consumer services (salons, wellness, fitness studios)
Professional or medical offices
Campus-supporting businesses (bookstores, supply shops, tech / electronics)
Lease Terms & Considerations
Tenant improvements and build-outs negotiable to suit your business layout
Flexible suite sizing to accommodate small or larger footprints
Triple net (NNN)
CAM, insurance, and taxes to be shared per lease agreement
Location & Access
Excellent access via Hwy 41 ? Main Street ? Reid Street
On the Reid/Main corridors, prominent within De Pere’s downtown retail fabric
Walkable connection to adjacent neighborhoods, college campus, and civic amenities
Nearby complementary traffic generators: restaurants, shops, student housing, services
Caleb Hayes
Keller Williams Commercial
