302 Williams Street is a uniquely positioned adaptive-reuse property in Fayetteville, NC, currently operating as a boutique event venue with significant flexibility for event, creative, retail, studio, or mixed-use concepts.
The asset includes a finished front venue space, a large open warehouse, and a landscaped outdoor area—making it difficult to replicate at today’s construction costs. The property is being offered as a real estate + optional business/inventory opportunity, allowing buyers to tailor the acquisition to their strategy.
Ownership is open to a clean real estate sale, a turnkey venue acquisition, or a hybrid structure.
PROPERTY OVERVIEW
• Address: 302 Williams Street, Fayetteville, NC
• Asset Type: Adaptive-reuse / Warehouse / Event / Creative Space
• Zoning: Compatible with event, studio, retail, and mixed-use (buyer to verify specific use)
• Building Configuration:
• Finished front venue space (~1,500 SF)
• Large open warehouse with high ceilings
• Roll-up door connecting interior to backyard
• Landscaped outdoor event space with lighting
• Condition: Renovated, event-ready, excellent functional condition
CURRENT USE
The property is currently branded and operated as “Whimsy Warehouse on Williams”, a small, intimate wedding and event venue.
• Designed for ceremonies, receptions, private events, and styled shoots
• Indoor + outdoor flow is a core differentiator
• Scalable model: weekday rentals, workshops, pop-ups, micro-events
The venue has proven appeal but has not been pushed aggressively with paid marketing, leaving upside for an operator with scale or promotion expertise.
OPTIONAL ASSETS (NEGOTIABLE)
Buyer may optionally acquire:
• Curated inventory of vintage furniture, décor, tables, props, and fixtures
• Existing venue brand assets (name, social handles, website if desired)
• Operational playbook and vendor relationships
These assets allow for immediate turnkey operation, but are not required for purchase.
INVESTMENT HIGHLIGHTS
• Hard-to-replicate asset – construction + finish costs today would exceed basis
• Multiple exit strategies – venue, creative studio, retail showroom, mixed-use
• Strong experiential demand – weddings, micro-events, content creation
• Lifestyle or operator-friendly – manageable scale, high impact
• Flexible deal structure – real estate only or turnkey operation
VALUE-ADD OPPORTUNITIES
• Expand weekday utilization (corporate events, workshops, classes)
• Increase marketing reach (paid social, partnerships, planners)
• Add packaged experiences or preferred-vendor upsells
• Repurpose warehouse portion for complementary income streams
SALE STRUCTURE
• Offered: Real Estate Only OR Real Estate + Business Assets
• Pricing: Available upon request
• Reason for Sale: Strategic reallocation of focus to other operating businesses
• Transition: Ownership willing to assist with smooth handoff if turnkey is pursued
CONFIDENTIALITY
This CIM is confidential and intended solely for qualified buyers. Financials, pricing, and detailed operational data will be shared upon execution of a confidentiality agreement.
