The Observatory is a high-profile, I-70–fronting retail opportunity positioned as the primary service and commercial hub for Colorado’s foothills and surrounding mountain communities. With unmatched highway visibility, strong Eastbound and Westbound traffic, and limited competing retail in the trade area, the site captures consistent, necessity-driven demand—making it a proven draw for national retailers. Serving as the first and last point of services for multiple mountain towns, The Observatory offers retailers a rare combination of regional dominance, strong brand exposure, high disposable income, and long-term growth at one of the most strategic gateway locations in the corridor.
This submarket has existing, higher than average preforming, major national retailers such as; Walmart, Home Depot, Starbucks, McDonald’s, Big O, Jiffy Lube and Qdoba, because it is the hub that services a wide population and main traffic artery through the state. For these reasons it is drawing other national users such as QuickTrip, Dunkin Donuts, Jersey Mike’s and TownPlace Suites by Marriot to the market.