Positioned at the most prominent signalized intersection in Valley Center, this ±11,900 SF freestanding retail building offers a rare opportunity for tenants seeking visibility, accessibility, and strong consumer demographics. Built in 2019, the property features a modern design with a drive-thru, ample parking (48 spaces), and sits on a 1.36-acre parcel zoned for general commercial use—supporting a wide range of retail and service-oriented tenants.
Located at the SEC of Valley Center Road and Cole Grade Road, the site benefits from the area’s highest traffic counts, with ±23,186 ADT on Valley Center Road and ±16,959 ADT on Cole Grade Road. The surrounding community is notably underserved by retail, creating a compelling opportunity for new entrants. Valley Center is home to major regional draws including Harrah’s Resort and Valley View Casino & Hotel, which attract consistent visitor traffic from across Southern California.
The trade area is experiencing significant residential and commercial growth, with developments like Park Circle (632 homes, 34,000 SF commercial), Native Oaks Village (anchored by a national grocer), and North Village (573 homes) all underway or proposed. The local population is affluent, with a 10-minute average household income of $171,304 and a median home value of $928,887. These demographics, combined with limited competition, make this site ideal for retailers, QSRs, medical users, or service providers looking to establish a foothold in a high-growth, high-income market.
John Jennings
Newmark Pacific
