| Strategic Location: Situated within the Omaha–Council Bluffs metropolitan area, a key economic and cultural center in the Midwest. |
| Higher Education Hub: Home to major colleges and universities including Creighton University, University of Nebraska Omaha, University of Nebraska |
| Robust Industrial Base: Hosts major manufacturers such as Valmont Industries, Lozier Corporation, Omaha Steaks International, Green Plains |
| Corporate Headquarters Presence: Headquarters to several Fortune 500 and nationally recognized companies, including Berkshire Hathaway |
| Established Retail Adjacencies: Neighboring national retailers and QSRs include Taco Bell, AutoZone, Hy-Vee, Raising Cane’s, Scooter’s Coffee, Arby’s |