This freestanding retail opportunity at 254 Riley Rd places tenants within one of North Georgia’s most consistently growing college and tourism submarkets. Constructed in 2023 with contemporary branding appeal, clean sightlines, and a dual drive-thru configuration, the property delivers a highly adaptable layout suitable for coffee, QSR, financial services, or medical-lite operators seeking speed, convenience, and strong visibility in a rapidly expanding trade area. Two dedicated access points allow smooth traffic flow from Riley Rd and the adjacent thoroughfare network, while ample on-site parking supports both drive-thru volume and in-store activity.
The surrounding environment enhances the asset’s viability. The site sits moments from the University of North Georgia’s Dahlonega campus, drawing from a population of more than 7,300 students, faculty, staff, and visitors daily. The immediate trade area offers an attractive demographic foundation, with median household incomes climbing across the one-, three-, and five-mile radii, signaling strong discretionary spending among year-round residents. Dahlonega’s historic downtown, thriving retail and dining scene, and regional tourism driven by wineries, outdoor recreation, and seasonal events further expand demand potential beyond the local base.
The property benefits from steady traffic counts along Morrison Moore Pkwy E, where more than 15,900 vehicles pass the corridor daily. Dahlonega’s central position within the Appalachian gateway places it within practical reach of Gainesville, Cumming, and northern Atlanta suburbs, pulling from both the commuter and weekend-destination audiences. With modern construction, flexible design, and a strategic position within a high-growth, experience-oriented community, this property presents a rare chance for operators to secure long-term brand advantage in one of Georgia’s most visited mountain towns.
Kyle LeCain
TSCG