Holmes Plaza, located at 2457 Martin Luther King Jr. Dr NW in Atlanta, is a well-established neighborhood retail center positioned along one of the busiest commercial corridors in the city. With over 62,000 vehicles per day (VPD) traveling MLK Jr. Drive, the property offers exceptional traffic exposure, strong neighborhood penetration, and consistent customer flow throughout the day. Its strategic proximity to I-285 and Hwy 20 provides seamless regional connectivity, supporting both local businesses and operators who depend on broader commuter and destination traffic.
The center is built for accessibility and convenience, offering multiple points of ingress and egress that support smooth circulation for vehicles, pedestrians, and delivery traffic. Customers can easily enter and exit from MLK Jr. Drive, making Holmes Plaza a high-frequency stop for residents and drivers. One of the center’s most valuable leasing advantages is its prominent pylon sign, positioned for maximum visibility on MLK Jr. Drive. Tenants benefit from strong brand exposure, increased recognition, and constant advertising to tens of thousands of daily motorists.
Holmes Plaza serves the surrounding 30311 community—one of Atlanta’s most densely populated and culturally rich residential districts. With approximately 34,000–35,000 residents in the ZIP code and up to 120,000+ residents within 5 miles, the trade area is vibrant, active, and driven by everyday retail and service needs. Demographically, the community is predominantly African American, with a high proportion of working-age adults, families, and single-income households. This creates strong demand for personal care services, fast-casual dining, everyday retail, convenience services, and community-oriented businesses.
The local psychographic profile indicates consumers who value proximity, affordability, familiarity, and convenience. Businesses that perform exceptionally well in the area include salons, barbershops, convenience stores, check-cashing and financial services, delis, ethnic groceries, quick-serve restaurants, cell phone and electronics repair, and healthcare or wellness providers. Holmes Plaza already features several successful long-standing tenants—including American Deli, beauty salons, check-cashers, and other daily-needs retailers—creating a strong, established customer draw.
Within 3 miles, the population range averages 40,000–45,000 residents with median household incomes in the $45,000–$50,000 range. This area benefits from foot traffic, transit riders, and customers who depend heavily on neighborhood retail for daily purchases. The 5-mile radius expands the market to more than 100,000–120,000 residents, incorporating a mix of urban and suburban households with strong demand for value-driven retail, food service, beauty services, and essential care businesses. Finally, the 10-mile radius, which includes major pockets of Northwest and West Atlanta, encompasses 300,000–350,000+ residents and a wide range of working professionals, families, and commuters, pushing traffic into the corridor throughout the day.
Holmes Plaza’s position along MLK Jr. Drive makes it a consistent stop for local residents as well as commuters traveling between Fulton Industrial, Downtown Atlanta, and I-285. The high daily traffic volumes combined with strong neighborhood density create a uniquely stable environment for tenants seeking predictable sales and recurring customer engagement. The presence of the pylon sign further strengthens tenant visibility, allowing even small-format businesses to gain outsized brand exposure.
Whether serving walk-in customers, convenience-driven shoppers, or appointment-based clientele, tenants benefit from ample parking, clear visibility, and effortless access. Additionally, the surrounding area’s mix of apartments, single-family homes, schools, transit corridors, and local employment centers ensures a constant flow of customers at all hours of the day.
Holmes Plaza is ideally suited for retailers, service providers, and community-focused operators looking to establish or expand their presence in a high-density corridor with a strong cultural and economic foundation. Its combination of traffic volume, signage visibility, easy access, and stable co-tenancy provides tenants with a rare opportunity to succeed in an infill urban market.
Adam Hale
Hale Retail Group
