| Revenue Growth: The hotel saw an 11% year-over-year room revenue increase (2023–2024), indicating strong performance momentum and enhanced cash flow. |
| RevPAR Upside: With a current RevPAR Index of 76%, targeted improvements could raise room revenue to $1.0–$1.2M |
| Prime Location Near Major Demand Drivers: Just 1.9 miles from the University of Iowa and 2.4 miles from UI Hospitals |
| High-Traffic Entertainment District Proximity: Located 0.3 miles from Iowa River Landing, Xtream Arena, and GreenState Fieldhouse |
| Retail & Recreation Demand: Near Coral Ridge Mall and major outdoor attractions like Coralville Lake and Brown Deer Golf Course |
| Economic Growth & Job Base: Surrounded by major employers like ACT, Collins Aerospace, and P&G |