| Jasper serves as the economic and healthcare hub of Southeast Texas, attracting steady business and leisure demand from surrounding counties. |
| Proximity to top employers like Jasper ISD, Christus Jasper Memorial Hospital, and regional industrial firms drives consistent lodging demand. |
| Minutes from Lake Sam Rayburn, a premier fishing and boating destination, supporting strong seasonal occupancy and event-driven stays. |
| Annual Butterfly Festival, Martin Dies Jr. State Park, and Maroon Ridge Event Venue contribute to year-round tourism and group business. |
| Jasper Airport Industrial Park and major timber industry players like Georgia-Pacific and WestRock fuel weekday corporate lodging needs. |
| Located along U.S. Highways 96, 190, and 69, the property benefits from year-round visibility and accessibility for regional travelers. |