100 E Highland Rd is a commercial land site located at a high-visibility, signalized intersection near the convergence of E Highland Road, S Roan Street, and University Parkway, immediately adjacent to Interstate 26 (Exit 24). The property benefits from strong regional access and exposure within one of Johnson City’s primary commercial and commuter corridors, serving East Tennessee State University, the VA Medical Center, and downtown Johnson City. The property is commercially zoned, allowing for a wide range of potential uses such as retail, restaurant, fast food, medical, healthcare, mixed-use, and freestanding commercial development. The site is also located within a designated Opportunity Zone, which may provide tax advantages for qualified investors