Commercial Real Estate Press Release
CetraRuddy Wins Major Commission in Southwest India

Katie Daniels; 212.935.1558

CetraRuddy
Thursday, October 23, 2008 - 

New York, NY (October 23, 2008) – CetraRuddy, the award-winning, New York-based architecture and interior design firm, has been awarded a prestigious international commission by the Choice Group, one of the largest and most highly-respected property developers in India. CetraRuddy will design a new high-rise residential resort condominium property and marina in Cochin, a prosperous port city in the South Indian state of Kerala.



Choice Marina, as the property is to be named, occupies a waterfront site on the southwest coast of India. CetraRuddy will bring a new standard of luxury to the famed, culturally rich area. The 138,000 sq. ft., 13-story condominium will feature spacious 3 bedroom homes, ranging in size from 3,086 sq. ft. to 3,245 sq. ft. With only two homes per floor, each apartment occupies its own “tower” with water views in four directions. Residences at Choice Marina have been designed with all of the refinement and hand-crafted detailing found only in a custom-designed home, including many unique elements that combine Indian and Western sensibilities. Luxurious elements that are rarely seen in Indian developments will include private elevators, grand windowed master bathrooms with freestanding bathtubs and dressing areas. The apartments will be finished with unique wood and stone detailing that is a CetraRuddy signature.



“CetraRuddy was the perfect choice for this development because of their success in designing the most spectacular new condominium residences in New York and beyond - homes that combine luxury with original, thought-provoking architecture,” said Jose Thomas, Chairman of The Choice Group. “They have researched and understand the unique needs of this market and have surpassed our expectations in creating truly beautiful, one-of-a-kind homes at Choice Marina.”



In addition to the graciously appointed homes, Choice Marina includes an exclusive rooftop lounge and pool, outdoor sitting verandas, a private garden, and a seafood restaurant with spectacular water views.



The building has been designed for maximum energy efficiency and sustainability. Challenged by the unique tropical climate, the elegantly sculpted towers are sited and oriented to reduce solar heat gain and to minimize the impact of monsoons without compromising views. Each of the towers will bear a unique array of fixed and operable exterior screening and sun-shading devices to enhance the performance of the curtainwall and further improve energy efficiency.



The Choice Group is one of the largest conglomerates in India, with divisions including: seafood products, exports and shipping, travel and tourism, real estate and property development and education, and offices across Europe and the United States. Choice Construction has a strong track record of building quality projects throughout South India since 1987, with a combination of prime location, aesthetic appeal, functional design and quality construction as the hallmarks of each initiative.



This project marks CetraRuddy’s continued expansion. While this is the firm’s first international commission, they have already expanded from the New York metro area with successful projects in Cambridge, MA, Charlotte, NC and the Washington, D.C. metro area.



Construction is slated to begin in early 2009.



About CetraRuddy

Recent high-profile CetraRuddy commissions include residential ground-up construction projects, such as the highly-acclaimed, 50-story One Madison Park. Developer Slazer Enterprises LLC recently selected CetraRuddy as executive architect of a second 22-story tower on the site, to be designed by Rem Koolhaas. Restoration, renovation and conversion projects include: Sheffield57, the largest residential conversion in New York City history, and the O’Neill Building, an historic restoration and conversion.



Founding Principals John Cetra and Nancy Ruddy lead a team of more than 90 highly accomplished professionals. CetraRuddy has a strong commitment to excellence and responsiveness that enables the firm to meet the needs of today’s most sophisticated clients and has earned them an award-winning reputation over the past 20 years.



Press contact:

HWPR

212.935.1558

Katie Daniels

kdaniels@hwpr.com
 
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